Lucas Busani Xavier // PhD Candidate · Marketing Researcher

Focus: technology consumption, video games, sociomateriality.

CCT Marketing Game Studies STS

// About: Lucas B Xavier is a PhD candidate in Marketing at York University's Schulich School of Business. His research explores the consumer culture around technology through the lens of sociomateriality.

Current Work

// Currently working on a project that tries to reconceptualize flow from an affordance theory perspetive in the context of video games.

Recent Presentations, Talks, and Other

[2024-06] CCT Conference Poster: Of Affordances and Flow
[2024-07] Talk at Podcast Impacto by FGV EAESP [pt-br] Exploring Affordance Theory and Video Games
[2023-04] Opinion Article at O Estado de São Paulo [pt-br] Video Games: for good or for evil?

Projects

// Current work-in-progress research.

> Flow & Affordances in Game Consumption

How does flow emerge during gameplay experiences? This study explore an answer based on how the affordances of video games enable and contrain flow.

Keywords: flow, affordances, occluding edge, walkthrough method

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Publications

// Papers published, posters presented, and working papers.

Xavier, L. B. (2023) The legend of video games: a link to affordance theory. Master's Thesis. PDF
Dallabrida, Y. M., Xavier, L. B. (2022) Se não consegue vencê-los, junte-se a eles? Pirataria digital como fonte de inovação aberta. EnANPAD 2022. PDF
Xavier, L. B. (2021) Como Comprar se não Está a Venda? Um Estudo sobre Legitimidade e Pirataria na Comunidade Gamer. EnANPAD 2021. PDF
Videgas, R. R., & Xavier, L. B. (2021). The political use of Twitter by the Federal Prosecution Service in Brazil. Proceedings of the IAPSS Virtual World Congress 2021. PDF

Google Scholar ORCID ResearchGate

Participate in a Study

// If I need participants for a research project, you can find information about it bellow.

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Contact

// Feel free to contact me using any of the opotions bellow, I prefer direct e-mail.

Email: lucasbx@schulich.yorku.ca

Social: LinkedIn · Bsky · X · GitHub